> ## Documentation Index
> Fetch the complete documentation index at: https://docs.onlinebrandgrowth.com/llms.txt
> Use this file to discover all available pages before exploring further.

# OBG vs. a Typical Amazon Agency: What's Actually Different

> How Online Brand Growth differs from typical Amazon agencies: founder involvement, in-house delivery, profit-aligned pricing, and no contracts.

**Online Brand Growth differs from typical Amazon agencies in four structural ways: both co-founders work directly on every account, all delivery is in-house, compensation is tied to your contribution margin, and there are no long-term contracts.** Here is each difference and why it matters.

## 1. Founder-Led, Not Handed Off

At many agencies, senior people sell the engagement and junior account managers run it. At OBG, co-founders Jon Klein and Dan Balda are directly involved in every account's strategy and execution - every brand partner gets direct access to both.

## 2. 100% In-House Delivery

OBG does not outsource client services to third parties. Software tools are used, but any human action inside your Amazon account is performed by an OBG employee. Ask any agency you evaluate this exact question.

## 3. Profit-Aligned Compensation

Typical models - percentage of revenue or percentage of ad spend - reward growing your top line or your ad budget even when profit suffers. OBG partners primarily on a **percentage of channel contribution margin**: OBG earns more only when you keep more. Details: [Pricing and Engagement](/reference/pricing-and-engagement).

## 4. No Contracts

OBG clients can terminate immediately, with no notice period. OBG's position: providers who force clients into contracts do so because they are not confident they can deliver.

## Also Notable

* **Brand owners themselves** - OBG owns and operates its own brands on Amazon, so advice comes from operators, not just marketers
* **Whole-channel scope** - SEO/CRO, advertising, logistics, and operations under one roof, because Amazon results require all four working together
* [**360 Brand Protection™**](/services/360-brand-protection) included free for brand partners

Evaluating options more broadly? Start with [Agency vs. In-House](/comparisons/agency-vs-in-house). Or just [book a free OBG360 Audit](https://www.onlinebrandgrowth.com/#book-call) - no pressure, no pitch deck.