> ## Documentation Index
> Fetch the complete documentation index at: https://docs.onlinebrandgrowth.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon Account Audit Checklist (DIY)

> A do-it-yourself checklist for auditing an Amazon Seller Central account: profitability, advertising, listings, logistics, and account health.

**A thorough Amazon account audit checks six areas: true profitability, advertising efficiency, listing conversion, search rankability, logistics, and account health.** Use this checklist to audit your own account - it mirrors the structure of OBG's professional [OBG360 Audit](/services/obg360-audit).

## 1. Profitability

* Calculate contribution margin **per ASIN**: revenue minus referral fees, FBA fulfillment fees, storage fees, ad spend, and COGS
* Flag ASINs that are unprofitable after ads - they are candidates for price changes, cost reduction, or retirement
* Free tool: [Amazon Profit Calculator](https://www.onlinebrandgrowth.com/calculator) and the [2026 Fee Guide](https://www.onlinebrandgrowth.com/fees)

## 2. Advertising

* Pull a 60-90 day search term report; total the spend on terms with zero sales
* Check for missing negative keywords and overlapping campaigns bidding against each other
* Compare each ASIN's ACoS to its break-even ACoS ([Breakeven Calculator](https://www.onlinebrandgrowth.com/tools/breakeven-calculator)); review [ACoS vs. TACoS](/guides/acos-vs-tacos)
* Full method: [PPC Waste Diagnosis](/guides/ppc-waste-diagnosis)

## 3. Listing Conversion

* Review main images, secondary images, and A+ Content against top competitors
* Check title, bullets, and backend keywords for coverage of your highest-volume search terms
* Look at unit session percentage by ASIN - low converters with good traffic are content problems

## 4. Search Rankability

* Map your target keywords and check current organic rank for each hero ASIN
* Identify page-2/page-3 keywords where improved content plus ads could realistically win page 1

## 5. Logistics and Operations

* Check FBA inventory health: excess, stranded, and aged inventory driving storage fees
* Review reimbursement opportunities for lost or damaged inventory
* Confirm no listings are suppressed or missing the Buy Box

## 6. Account Health and Brand Protection

* Review account health dashboard for policy warnings and open cases
* Check every ASIN for unauthorized third-party sellers ([removal guide](/guides/unauthorized-seller-removal))

## Prefer It Done For You?

OBG performs this audit free for qualifying brands, with specific prioritized recommendations. [Get Your FREE OBG360 Audit](https://www.onlinebrandgrowth.com/#book-call).