> ## Documentation Index
> Fetch the complete documentation index at: https://docs.onlinebrandgrowth.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Stop Retailers from Selling Your Products on Amazon

> How brands control which retailers can sell on Amazon: distribution agreements, MAP policy, Brand Registry, and a step-by-step escalation order.

**Stopping unauthorized retailer resale on Amazon takes two things working together: contracts that define who may sell your products, and Amazon's reporting tools for the cases that qualify.** A genuine product can still be an unauthorized offer, and Amazon will not remove a seller just because the product was not sold by you.

## What does Amazon actually remove?

Amazon acts on supported trademark misuse, counterfeit products, and certain policy or compliance violations, mostly through Brand Registry. It generally does not act on a low price alone, and it does not enforce MAP as a platform rule. There is no "remove this seller" button. A single report also does not guarantee removal, and sellers can come back through another account.

## What should a distribution agreement say?

* Whether Amazon is an approved channel, and if so, which seller accounts
* Territory, customer tiers, and product scope
* Disclosure of every marketplace storefront the reseller uses
* Limits on resale to unknown dealers or brokers
* Invoice and audit rights so you can trace where leakage starts
* Termination terms, including what happens to inventory and listings afterward

## What should a MAP policy cover?

MAP sets a price floor for advertised prices. It does not stop a retailer from listing. Write down the covered products, prohibited advertising, how promotions and shipping are treated, and one consistent response (notice, then suspension or termination). Keep an authorized reseller list and update it every time an account changes status. More detail: [MAP Enforcement on Amazon](/guides/map-enforcement.md).

## What do you need for Brand Registry?

An active trademark that matches your brand information. Pick the right report type (trademark misuse, counterfeit, design, or policy violation) and do not file a counterfeit claim just because a price is low. Weak complaints hurt your credibility on later cases. Keep a file per case with seller ID, ASIN, price, condition, fulfillment method, screenshots, timestamps, and your authorization records.

## What is the escalation order?

1. Assign one owner and capture evidence: offer page, seller details, timestamps.
2. Compare the seller to your authorization list and classify the case.
3. Contact the seller or distributor. If the product is genuine, trace the supply source.
4. Open a Brand Registry or Seller Central case only if a platform or IP violation is supported.
5. Make the commercial call: negotiate a correction, restrict or end supply, or escalate legally for counterfeits, trademark misuse, or safety issues.
6. Set a follow-up date and log the outcome.

## How do you know it is happening?

Watch Buy Box percentage at the child ASIN level in Seller Central (Reports, Business Reports, Detail Page Sales and Traffic by Child Item). Before you cut your own price in response, find out who the seller is, where the inventory came from, and which rule was broken. Dropping your price can reward the leakage.

## Where does OBG fit?

OBG's [360 Brand Protection](/services/360-brand-protection.md) runs the monitoring, notices, test buys, and Transparency enrollment, and documents each case at every step. For the manual version of the process, see [How to Remove Unauthorized Sellers](/guides/unauthorized-seller-removal.md).

[Book a free call to talk through your reseller situation →](https://www.onlinebrandgrowth.com/#book-call)


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.