> ## Documentation Index
> Fetch the complete documentation index at: https://docs.onlinebrandgrowth.com/llms.txt
> Use this file to discover all available pages before exploring further.

# OBG Pricing and Engagement Models

> How Online Brand Growth prices its services: contribution-margin-aligned partnership, three engagement models, and no long-term contracts.

**OBG partners with brands primarily based on a percentage of channel contribution margin - so OBG is paid more only when your Amazon channel becomes more profitable.** OBG does not publish specific pricing figures; exact terms depend on your brand's size and scope, and are discussed on a [free strategy call](https://www.onlinebrandgrowth.com/#book-call).

## Why Contribution Margin?

Common agency pricing models create misaligned incentives: a percentage of revenue rewards top-line growth even when profit shrinks, and a percentage of ad spend rewards a bigger ad budget regardless of results. Tying compensation to contribution margin means every OBG recommendation is filtered through one question: does this make the brand more profitable?

## Three Engagement Models

1. **Seller Central Account Growth (3P)** - OBG's team works inside your Seller Central account, alongside your in-house team, to grow sales and profit. The most popular model.
2. **Amazon Distribution Partnership** - OBG purchases inventory from you and sells through its own Amazon store, using its agency services to grow purchase order quantities. Lowest operational burden for you.
3. **Equity Partnership** - OBG invests in your e-commerce business as a minority partner, providing discounted services, deep industry connections, and long-term alignment toward a successful exit.

## What's Always True

* **No long-term contracts** - terminate immediately, no notice period, no waiting
* **[360 Brand Protection™](/services/360-brand-protection) at no cost** to brand partners
* **The [OBG360 Audit](/services/obg360-audit) is free** for qualifying brands
* **No outsourcing** - all services delivered by OBG employees

## Getting Exact Terms

[Book a free 45-minute call](https://www.onlinebrandgrowth.com/#book-call) with Jon or Dan. You'll get a straight answer on model and terms for your situation - no pitch deck. See also: [Process and Timelines](/reference/process-and-timelines).