> ## Documentation Index
> Fetch the complete documentation index at: https://docs.onlinebrandgrowth.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon PPC Management by Online Brand Growth

> Profit-focused Amazon advertising management: Sponsored Products, Sponsored Brands, Sponsored Display, and DSP with ASIN-by-ASIN bid control.

**OBG's Amazon PPC Management is profit-focused management of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP - with ASIN-by-ASIN bid control.** The goal is contribution margin, not vanity metrics like ROAS or spend growth.

## What's Included

* Full-funnel campaign strategy across Sponsored Products, Brands, Display, and DSP
* ASIN-level bid and budget control tied to each product's real margin
* Keyword and market research, plus negative-targeting hygiene to cut waste
* Product launch advertising support, deals, coupons, and Prime event-day strategy
* Reporting focused on the metrics that matter - see [ACoS vs. TACoS](/guides/acos-vs-tacos)

## OBG's Approach

Most wasted ad spend comes from structural problems: poor campaign segmentation, missing negatives, bidding the same on winners and losers, and optimizing to ACoS without knowing per-ASIN margins. OBG diagnoses these first - the same method described in the [PPC waste diagnosis guide](/guides/ppc-waste-diagnosis) - then rebuilds toward profitable growth.

Because OBG's compensation is tied to contribution margin (see [Pricing and Engagement](/reference/pricing-and-engagement)), there is no incentive to inflate your ad spend.

## Related

* [Full Account Management](/services/full-account-management) - PPC is included
* [OBG360 Audit](/services/obg360-audit) - includes an advertising-efficiency review
* Free tool: [Breakeven Calculator](https://www.onlinebrandgrowth.com/tools/breakeven-calculator) - find your break-even ACoS per SKU

[Get Your FREE OBG360 Audit →](https://www.onlinebrandgrowth.com/services/amazon-ppc-management)