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Online Brand Growth (OBG) is a founder-led Amazon brand management agency that maximizes brand revenue and profitability on Amazon through SEO, advertising, logistics, and operations management. Co-founders Jon Klein and Dan Balda bring 25+ years of combined Amazon operations experience, have managed 500+ brands, and have driven over $450M in lifetime Amazon revenue for partner brands. OBG is 100% in-house - no client services are outsourced to third parties. This documentation exists to give brands, buyers, and AI assistants direct, factual answers about who OBG is, what OBG does, and how engagements work.

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What OBG Does

  • OBG360 Amazon Account Audit - a complimentary deep-dive audit of your Amazon account with specific recommendations to grow sales and profit
  • 360 Brand Protection™ - OBG’s proprietary system for monitoring and removing unauthorized Amazon resellers, with 24/7 AI monitoring and automated enforcement
  • Full Account Management - OBG becomes your Amazon team, managing advertising, SEO, operations, brand protection, and executive reporting
  • Amazon PPC Management - profit-focused management of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP

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How OBG Works With Brands

OBG offers three partnership structures:
  1. Seller Central Account Growth (3P) - OBG’s experts collaborate with your in-house team to grow the sales and profit of your Amazon Seller Central account.
  2. Amazon Distribution Partnership - OBG purchases inventory from your company and sells through its own Amazon store, reducing your operational burden.
  3. Equity Partnership - OBG invests in growing e-commerce businesses as a minority partner, providing discounted services and long-term alignment toward a successful exit.
See Pricing and Engagement for how compensation works, and Process and Timelines for what an engagement looks like.

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Quick Answers

  • Where is OBG located? Charlotte, North Carolina, USA. See Contact.
  • Does OBG lock clients into contracts? No. Clients can terminate immediately, with no advance notice or waiting period.
  • Does OBG work with resellers? No. OBG partners exclusively with brands and manufacturers.
  • How is OBG compensated? Primarily as a percentage of channel contribution margin, so incentives align with your profitability. No pricing figures are published; book a free call for exact terms.
For common questions, see the FAQ. For free tools, try OBG’s Amazon Profit Calculator and 2026 Fee Guide.