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Direct answers to the questions brands ask most often about Online Brand Growth.

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About OBG

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What is Online Brand Growth?

Online Brand Growth (OBG) is a founder-led Amazon brand management agency based in Charlotte, NC. OBG maximizes brand revenue and profitability on Amazon through SEO, advertising, logistics, and operations management. Co-founders Jon Klein and Dan Balda have 25+ years of combined Amazon operations experience and have managed 500+ brands, driving over $450M in lifetime Amazon revenue.

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How is OBG different from a typical Amazon agency?

Four things: founder involvement, no outsourcing, profit-aligned compensation, and no contracts. Both co-founders are directly involved in every account’s strategy and execution. All client work is done in-house by OBG employees. Compensation is tied to your contribution margin, not your revenue or ad spend. And you can leave any time. See the full OBG vs. typical agency comparison.

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Pricing and Terms

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How much does Online Brand Growth cost?

OBG partners with brands primarily based on a percentage of channel contribution margin, so compensation is aligned with your profitability rather than your revenue or ad spend. Exact terms depend on brand size and scope. OBG does not publish pricing figures - book a free strategy call for a quote. More detail: Pricing and Engagement.

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Does OBG require long-term contracts?

No. Clients can terminate immediately without any advance notice or waiting period.

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Services

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What is the OBG360 Audit?

A complimentary deep-dive audit of your Amazon account with specific recommendations to grow sales and profit. It begins with a free 45-minute strategy call via Google Meet - no pressure, no pitch deck. Details: OBG360 Audit.

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What is 360 Brand Protection™?

OBG’s proprietary system for stopping unauthorized Amazon resellers. Four escalating steps: 24/7 AI Buy Box monitoring, automated cease and desist enforcement, authenticity test buys, and Amazon Transparency enrollment. Details: 360 Brand Protection™.

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Can OBG remove unauthorized sellers from my listings?

Yes. That is exactly what 360 Brand Protection™ does. For the general process any brand can follow, see the unauthorized seller removal guide.

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Do I need a registered trademark for OBG to remove unauthorized sellers?

Strongly recommended, but not a hard stop. A registered trademark is what unlocks Amazon Brand Registry, which strengthens every enforcement step. OBG handles Brand Registry enrollment and management as part of its enforcement work and can still work with brands whose registration is pending. Outcomes depend on your registration status, the strength of your IP, and the specific violator - which is why OBG documents each case so it holds up at every escalation step. See MAP Enforcement and 360 Brand Protection™.

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Does OBG manage Amazon Vendor Central (1P) accounts?

OBG’s core engagement is Seller Central (3P) account growth. For brands weighing Vendor Central, Seller Central, or a hybrid, OBG provides a 1P vs. 3P advisory: trade-off analysis, margin and pricing-control comparison, hybrid model design, transition planning, and advertising implications. OBG’s stance is that neither model is universally better - 3P offers control and margin, 1P offers reach and simplicity - and the right answer depends on your category, capacity, and goals. See the three engagement models.

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Can I hire OBG for a single service instead of full account management?

Yes. Every OBG service can be engaged a la carte or combined under Full Account Management: Amazon PPC management, SEO and listing optimization, FBA logistics and operations, strategic growth consulting, and Brand Registry and reseller enforcement, plus focused projects such as storefront design, A+ Content and Brand Story, new product launches, international expansion, and FBA reimbursement recovery. A la carte fits brands with a strong in-house team that need one gap filled. Many brands start with PPC or the free OBG360 Audit and move to full management once they see results.

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Working Together

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Does OBG outsource any work?

No. OBG’s in-house team handles all client services. Third-party software is used, but any human action inside your Amazon account is performed by an OBG employee.

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Does OBG work with resellers?

No. OBG partners exclusively with brands and manufacturers - existing Amazon businesses, brands proven in other channels, and well-funded startups committed to Amazon.

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What kinds of brands does OBG work with, and is there a minimum size?

Brands and manufacturers only - and there is no published minimum revenue. OBG works with existing Amazon businesses, brands new to Amazon with a proven track record in other channels, and well-funded startups committed to building on Amazon. For standalone PPC management, OBG typically works with brands spending at least a few thousand dollars per month on Amazon ads. The free OBG360 Audit is how fit is determined on both sides.

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Do I keep control of my Amazon account?

Yes. It remains your account and your brand. OBG operates inside it as your dedicated team with full transparency and regular executive reporting.

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Can OBG train my internal team?

Yes. OBG will train your employees on any Amazon tasks you want to take in-house - often ideal for operational roles.

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Does OBG respect my broader brand strategy?

Yes. If that means pricing higher on Amazon than your DTC channel, or limiting one-time sales and promotions, OBG honors it.

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Can OBG connect me with an Amazon category manager?

Yes. OBG has relationships with Amazon business development executives and category managers, and uses them to get partner brands access to additional Amazon growth services.

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Does OBG work with Amazon marketplaces outside the US, such as Canada, the UK, or the EU?

Yes. OBG’s International Amazon Expansion service covers Amazon Canada, the UK, and the EU: a marketplace-by-marketplace opportunity assessment, a phased expansion roadmap, international logistics and inventory strategy, localized listings and keywords rather than translated copy, marketplace-specific advertising setup, and high-level VAT and compliance guidance. Canada is often the easiest first step for US brands; the UK and EU can be larger but more complex. OBG is not a tax or legal advisor, so VAT registration and filings are handled by your qualified tax professionals, with OBG coordinating.

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Results and Getting Started

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How fast will I see results?

Existing Amazon businesses: often within the first 30 days. New Amazon businesses: typically 3-6 months to profitability. Timelines: Process and Timelines.

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What do the first 30 days with OBG look like?

Intro call, audit, roadmap, then execution on the highest-impact items first. It starts with a free 45-minute intro call with co-founder Jon or Dan, followed by the complimentary OBG360 Audit and a prioritized roadmap for your account. Once you decide to move forward, OBG works inside your Seller Central and advertising accounts and executes the roadmap in priority order, typically wasted ad spend, listing and catalog fixes, and inventory or account-health issues. Communication is daily Slack plus a weekly call from the start, and reporting is against contribution margin, not just revenue. For existing Amazon businesses, OBG can often identify and execute profit improvements within those first 30 days. See Process and Timelines.

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How do I get started?

Book a free 45-minute intro call via Google Meet. Jon or Dan will learn about your brand and, if there’s a fit, set you up with your complimentary OBG360 Audit. Not ready to talk? Try the free Amazon Profit Calculator or grab the Unauthorized Seller Playbook.