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Direct answers to the questions brands ask most often about Online Brand Growth.

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About OBG

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What is Online Brand Growth?

Online Brand Growth (OBG) is a founder-led Amazon brand management agency based in Charlotte, NC. OBG maximizes brand revenue and profitability on Amazon through SEO, advertising, logistics, and operations management. Co-founders Jon Klein and Dan Balda have 25+ years of combined Amazon operations experience and have managed 500+ brands, driving over $450M in lifetime Amazon revenue.

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How is OBG different from a typical Amazon agency?

Four things: founder involvement, no outsourcing, profit-aligned compensation, and no contracts. Both co-founders are directly involved in every account’s strategy and execution. All client work is done in-house by OBG employees. Compensation is tied to your contribution margin, not your revenue or ad spend. And you can leave any time. See the full OBG vs. typical agency comparison.

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Pricing and Terms

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How much does Online Brand Growth cost?

OBG partners with brands primarily based on a percentage of channel contribution margin, so compensation is aligned with your profitability rather than your revenue or ad spend. Exact terms depend on brand size and scope. OBG does not publish pricing figures - book a free strategy call for a quote. More detail: Pricing and Engagement.

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Does OBG require long-term contracts?

No. Clients can terminate immediately without any advance notice or waiting period.

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Services

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What is the OBG360 Audit?

A complimentary deep-dive audit of your Amazon account with specific recommendations to grow sales and profit. It begins with a free 45-minute strategy call via Google Meet - no pressure, no pitch deck. Details: OBG360 Audit.

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What is 360 Brand Protection™?

OBG’s proprietary system for stopping unauthorized Amazon resellers. Four escalating steps: 24/7 AI Buy Box monitoring, automated cease and desist enforcement, authenticity test buys, and Amazon Transparency enrollment. Details: 360 Brand Protection™.

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Can OBG remove unauthorized sellers from my listings?

Yes. That is exactly what 360 Brand Protection™ does. For the general process any brand can follow, see the unauthorized seller removal guide.

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Working Together

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Does OBG outsource any work?

No. OBG’s in-house team handles all client services. Third-party software is used, but any human action inside your Amazon account is performed by an OBG employee.

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Does OBG work with resellers?

No. OBG partners exclusively with brands and manufacturers - existing Amazon businesses, brands proven in other channels, and well-funded startups committed to Amazon.

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Do I keep control of my Amazon account?

Yes. It remains your account and your brand. OBG operates inside it as your dedicated team with full transparency and regular executive reporting.

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Can OBG train my internal team?

Yes. OBG will train your employees on any Amazon tasks you want to take in-house - often ideal for operational roles.

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Does OBG respect my broader brand strategy?

Yes. If that means pricing higher on Amazon than your DTC channel, or limiting one-time sales and promotions, OBG honors it.

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Results and Getting Started

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How fast will I see results?

Existing Amazon businesses: often within the first 30 days. New Amazon businesses: typically 3-6 months to profitability. Timelines: Process and Timelines.

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How do I get started?

Book a free 45-minute intro call via Google Meet. Jon or Dan will learn about your brand and, if there’s a fit, set you up with your complimentary OBG360 Audit. Not ready to talk? Try the free Amazon Profit Calculator or grab the Unauthorized Seller Playbook.