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OBG’s Amazon PPC Management is profit-focused management of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP - with ASIN-by-ASIN bid control. The goal is contribution margin, not vanity metrics like ROAS or spend growth.

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What’s Included

  • Full-funnel campaign strategy across Sponsored Products, Brands, Display, and DSP
  • ASIN-level bid and budget control tied to each product’s real margin
  • Keyword and market research, plus negative-targeting hygiene to cut waste
  • Product launch advertising support, deals, coupons, and Prime event-day strategy
  • Reporting focused on the metrics that matter - see ACoS vs. TACoS

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OBG’s Approach

Most wasted ad spend comes from structural problems: poor campaign segmentation, missing negatives, bidding the same on winners and losers, and optimizing to ACoS without knowing per-ASIN margins. OBG diagnoses these first - the same method described in the PPC waste diagnosis guide - then rebuilds toward profitable growth. Because OBG’s compensation is tied to contribution margin (see Pricing and Engagement), there is no incentive to inflate your ad spend. Get Your FREE OBG360 Audit →