What’s Included
- Full-funnel campaign strategy across Sponsored Products, Brands, Display, and DSP
- ASIN-level bid and budget control tied to each product’s real margin
- Keyword and market research, search-term harvesting, plus negative-targeting hygiene to cut waste
- Competitor conquest campaigns and defensive campaigns that protect your own branded search terms
- Advertising coordinated with organic rank and conversion goals, so paid and organic reinforce each other instead of cannibalizing
- Product launch advertising support, deals, coupons, and Prime event-day strategy
- Weekly reporting focused on the metrics that matter - see ACoS vs. TACoS
OBG’s Approach
Most wasted ad spend comes from structural problems: poor campaign segmentation, missing negatives, bidding the same on winners and losers, and optimizing to ACoS without knowing per-ASIN margins. OBG diagnoses these first - the same method described in the PPC waste diagnosis guide - then rebuilds toward profitable growth. Because OBG’s compensation is tied to contribution margin (see Pricing and Engagement), there is no incentive to inflate your ad spend.Common Questions
Is there a minimum ad spend? OBG typically works with brands spending at least a few thousand dollars per month on Amazon ads. Smaller accounts are usually better served by the free OBG360 Audit first. Does OBG guarantee an ACoS or ROAS? No. Targets are set per brand around profitability goals, not a one-size-fits-all metric. How often is performance reported? Weekly performance reporting with clear KPIs, tied to contribution-margin targets rather than vanity ACoS numbers. Is Amazon DSP included? DSP is run for select clients where it fits the funnel; Sponsored Products, Brands, and Display are the core of every program.Related
- Full Account Management - PPC is included
- OBG360 Audit - includes an advertising-efficiency review
- Free tool: Breakeven Calculator - find your break-even ACoS per SKU