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360 Brand Protection™ is Online Brand Growth’s proprietary service for monitoring and shutting down unauthorized Amazon resellers - fast. It replaces the slow, manual enforcement most agencies use with automated, escalating, Amazon-compliant enforcement.

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The Problem It Solves

Unauthorized resellers actively undermine brands on Amazon by:
  • Hijacking the Buy Box (Amazon now calls it the Featured Offer)
  • Undercutting MAP prices (see the MAP enforcement guide)
  • Creating duplicate listings with poor content
  • Shipping expired, damaged, or counterfeit goods to customers
The downstream damage: eroded brand trust, angry retail partners, and bad reviews that hurt your reputation everywhere.

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How the System Works

Four automated, escalating steps:
  1. 24/7 AI Buy Box Monitoring - OBG’s technology scans your listings every minute of every day. The moment an unauthorized seller appears, OBG knows.
  2. Automated Cease & Desist Enforcement - the system instantly generates and sends cease and desist notices, removing most violators quickly.
  3. Authenticity Test Buys - if a seller doesn’t back down, OBG performs controlled test buys to verify whether their inventory is authentic or counterfeit.
  4. Amazon Transparency Enrollment - for persistent problems, OBG fast-tracks your brand into Amazon’s Transparency program for lasting listing control.
For the general playbook any brand can follow manually, see How to Remove Unauthorized Sellers.

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What’s Included

360 Brand Protection™ is the methodology. The tactical services that run underneath it are:
  • Amazon Brand Registry enrollment and management
  • Unauthorized reseller identification and continuous monitoring
  • Automated cease and desist generation and delivery
  • Authenticity test buys and counterfeit investigation
  • Amazon Transparency program enrollment
  • MAP price-violation reporting and enforcement (see the MAP enforcement guide)
Every case is documented at each escalation step so it holds up with Amazon and, if needed, with counsel. OBG reports the conduct it can prove: a genuine product sold by an unauthorized seller is handled through distribution and contract levers, while counterfeit, materially different, or expired goods are what Amazon’s reporting tools are built for.

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Common Questions

Can OBG actually get unauthorized sellers removed? In many cases, yes, through the documented process of cease and desist, test buys, and Amazon program enforcement. Outcomes depend on your brand registration, your IP, and the specifics of each violator, which OBG assesses up front. Do I need a registered trademark? A registered trademark unlocks Amazon Brand Registry and strengthens every enforcement step. If you do not have one yet, OBG will tell you where you stand and what is possible in the meantime. See the FAQ. Does Amazon enforce my MAP policy? No. MAP is a private agreement between you and your resellers. OBG enforces it by controlling who sells your products and by documenting breaches so you can apply contractual consequences.

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Pricing

360 Brand Protection™ is offered at no cost to OBG brand partners as part of a broader engagement. For exact terms, book a free call - see also Pricing and Engagement. Book a free call and get your OBG360 Audit →