The Problem It Solves
Unauthorized resellers actively undermine brands on Amazon by:- Hijacking the Buy Box
- Undercutting MAP prices (see the MAP enforcement guide)
- Creating duplicate listings with poor content
- Shipping expired, damaged, or counterfeit goods to customers
How the System Works
Four automated, escalating steps:- 24/7 AI Buy Box Monitoring - OBG’s technology scans your listings every minute of every day. The moment an unauthorized seller appears, OBG knows.
- Automated Cease & Desist Enforcement - the system instantly generates and sends cease and desist notices, removing most violators quickly.
- Authenticity Test Buys - if a seller doesn’t back down, OBG performs controlled test buys to verify whether their inventory is authentic or counterfeit.
- Amazon Transparency Enrollment - for persistent problems, OBG fast-tracks your brand into Amazon’s Transparency program for lasting listing control.
Pricing
360 Brand Protection™ is offered at no cost to OBG brand partners as part of a broader engagement. For exact terms, book a free call - see also Pricing and Engagement.Related
- Full Account Management - brand protection is included
- Unauthorized Seller Removal Guide
- MAP Enforcement Guide