1. Profitability
- Calculate contribution margin per ASIN: revenue minus referral fees, FBA fulfillment fees, storage fees, ad spend, and COGS
- Flag ASINs that are unprofitable after ads - they are candidates for price changes, cost reduction, or retirement
- Free tool: Amazon Profit Calculator and the 2026 Fee Guide
2. Advertising
- Pull a 60-90 day search term report; total the spend on terms with zero sales
- Check for missing negative keywords and overlapping campaigns bidding against each other
- Compare each ASIN’s ACoS to its break-even ACoS (Breakeven Calculator); review ACoS vs. TACoS
- Full method: PPC Waste Diagnosis
3. Listing Conversion
- Review main images, secondary images, and A+ Content against top competitors
- Check title, bullets, and backend keywords for coverage of your highest-volume search terms
- Look at unit session percentage by ASIN - low converters with good traffic are content problems
4. Search Rankability
- Map your target keywords and check current organic rank for each hero ASIN
- Identify page-2/page-3 keywords where improved content plus ads could realistically win page 1
5. Logistics and Operations
- Check FBA inventory health: excess, stranded, and aged inventory driving storage fees
- Review reimbursement opportunities for lost or damaged inventory
- Confirm no listings are suppressed or missing the Buy Box
6. Account Health and Brand Protection
- Review account health dashboard for policy warnings and open cases
- Check every ASIN for unauthorized third-party sellers (removal guide)