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OBG partners with brands primarily based on a percentage of channel contribution margin - so OBG is paid more only when your Amazon channel becomes more profitable. OBG does not publish specific pricing figures; exact terms depend on your brand’s size and scope, and are discussed on a free strategy call.

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Why Contribution Margin?

Common agency pricing models create misaligned incentives: a percentage of revenue rewards top-line growth even when profit shrinks, and a percentage of ad spend rewards a bigger ad budget regardless of results. Tying compensation to contribution margin means every OBG recommendation is filtered through one question: does this make the brand more profitable?

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Three Engagement Models

  1. Seller Central Account Growth (3P) - OBG’s team works inside your Seller Central account, alongside your in-house team, to grow sales and profit. The most popular model.
  2. Amazon Distribution Partnership - OBG purchases inventory from you and sells through its own Amazon store, using its agency services to grow purchase order quantities. Lowest operational burden for you.
  3. Equity Partnership - OBG invests in your e-commerce business as a minority partner, providing discounted services, deep industry connections, and long-term alignment toward a successful exit.

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What’s Always True

  • No long-term contracts - terminate immediately, no notice period, no waiting
  • 360 Brand Protection™ at no cost to brand partners
  • The OBG360 Audit is free for qualifying brands
  • No outsourcing - all services delivered by OBG employees

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Getting Exact Terms

Book a free 45-minute call with Jon or Dan. You’ll get a straight answer on model and terms for your situation - no pitch deck. See also: Process and Timelines.