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OBG’s Amazon SEO and Listing Optimization service rebuilds your listings around the keywords shoppers actually buy on, then measures indexing, organic rank, and conversion rate and iterates. Organic visibility is one of the most valuable assets an Amazon brand has. A listing is either working for you or against you, and this service exists to make sure it is the former.

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What’s Included

  • Data-driven keyword research and search-term optimization
  • Title, bullet, description, and backend search-term copywriting
  • A+ Content and Brand Story creation
  • Amazon Storefront design and optimization
  • Product photography and video direction
  • Conversion rate analysis and iterative A/B testing

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How OBG Approaches Listing Optimization

OBG reverse-engineers the keywords your best-converting competitors rank for, then rebuilds your title, bullets, images, and backend terms around the highest-intent, highest-volume opportunities. Every change is measured: OBG watches indexing, organic rank, and conversion rate after each update and iterates from there. Because OBG also runs Amazon PPC, real conversion data from advertising feeds directly into the organic strategy. Keywords are prioritized by intent and revenue potential, not search volume alone, so listings are optimized on evidence rather than guesswork. Strong organic rank in turn lowers the ad spend needed to defend a position, which is why OBG manages both together.

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Common Questions

How does OBG decide which keywords to target? By blending Amazon search-volume data, competitor rank analysis, and your own advertising conversion data, then ranking terms by intent and revenue potential rather than raw volume. What is the difference between A+ Content and Brand Story? Standard A+ Content enhances individual product detail pages with richer modules. Brand Story is a brand-level module that appears across your catalog. OBG designs both to lift conversion and reinforce the brand. Will updating my listing hurt my current ranking? Done correctly, optimization improves rank and conversion. OBG makes changes deliberately and monitors indexing and performance so it can course-correct quickly if a change moves the wrong way. Is this included in Full Account Management? Yes. SEO and listing work is part of Full Account Management, and it can also be engaged on its own alongside a strong in-house team. How is it priced? As with every OBG service, compensation is aligned to channel profitability and exact terms depend on scope. See Pricing and Engagement. Book a free call to talk through your listings →